The Terminator Endoskeleton makes an appearance in the latest promotional outing for James Cameron and Rolex. Mr. Cameron is pretty much a poster boy for Rolex and for those followers of the visionary Director; you will know that James Cameron not only likes to wear the Rolex brand as a fashion statement but also for the brand’s versatility and indestructible attributes when doing deep sea dives and various expeditions. Rolex is pretty much the T-800 Terminator of the watch/time piece world.
What the **** are you looking at? – James Cameron stares down The Terminator eyeing his watch…
A core plot principle of the Terminator franchise is the use of the element of time travel as a way of triggering a story, this makes Jim an even more perfect brand to represent the luxurious Rolex brand because James Cameron is a brand all by himself.
James Cameron represents the pinnacle of film-making. His film Titanic won 11 Oscars, tying for the most awards ever, and Avatar holds the record as the highest-grossing film in history. Cameron selects his projects carefully, accepting the challenge only when he knows he can push the limits of what is possible. This counts not only for his work as a film-maker but also as an explorer. For Cameron, his Rolex has always been a symbol of the enduring quest to discover the unknown; after accompanying him on countless expeditions over the last 20 years, it has now found its new home deep in the Amazon.
“The only person you ultimately need to satisfy is not the critics and not the audience and not the studio — it’s yourself.”
- James Cameron
Jim continues to talk about his creative streak and how that ties into his time keeping accessory:
I was a complete science nerd as a kid, both in the sense of being a naturalist and going out and collecting bugs, snakes, butterflies and samples. My first dream was to be an explorer, not to be a film-maker. The film-making came along after.
As a kid I would go to movies that would blow my mind, that would take me to another world. When I decided to be a film-maker, I wanted to give other people that feeling that I had as a kid in those movie theaters.
I wrote Avatar in 1995 based on ideas that I had when I was in college at the age of 19, so that would have been 20 years earlier or more. And then it took another 10 years before we actually made the movie.
When I made Avatar, I did a lot of research on indigenous cultures and I found out that these struggles are still going on. People are still being displaced, their cultures are being destroyed. I realized that the success of Avatar created a big responsibility for me, I felt I needed to get involved and essentially become an activist on behalf of Indigenous rights.
I had become friends with Ropni, the chief of the Kayapo people, deep in the Amazon. He gave me some great gifts, things that had great meaning to him including making me one of the Kayapo people with a naming ceremony. In their culture, these are treasured things. And I thought, “What do I have that I can give him that’s like that, something that’s very personal to me, and has a value to me that’s equivalent to what his gifts to me meant to him.” So I gave him my Rolex Submariner.
The watch I am wearing today I bought as a replacement for the one that I gave to Ropni. When I look at it, I think of all the things my previous Submariner had been through. I see all the places it’s been, from the bottom of the ocean to playing with my kids to sitting writing a story. It’s the one constant companion. People come and go — the watch is always there.
This watch is just getting started.
Every Rolex Tells A Story – James Cameron
https://www.youtube.com/watch?v=RgpoRGq3oBs
Do you want to own James Cameron’s watch?
Mr. Cameron wears an Oyster Perpetual Rolex Submariner… Get out your plastic because this one is going to cost you roughly $8243 (£6250). This one is surely way out of reach for the average Terminator fan’s budget but if you have the cash to blow and you plan on doing some deep sea diving… then this watch is the one to get!
Source: Rolex.com