It is time to reset your thirst with the refreshment of Big Red! Get your 3 Million sunblock ready and crack a can of Big Red open because it might just save you when the blast wave hits theaters this July.
The promotion will begin with new limited edition Big Red cans being released in reputable stores ahead of the release of the movie on July 1st 2015.
There will also be a contest, so keep reading to find out more in the official press release.
Big Red Cans:
First check out the new can designs. We really like the T-1000 can!
Standees:
Display Units:
So, there we have it! Some cool items and a thirst terminating promotion! The promotion will be announced officially at 8am EST and thanks to Big Red for allowing us to announce this ahead of the time!
Visit this link at 8am EST when it will be fully activated…
Official Press Release:
Big Red aims to terminate moviegoers’ thirst with
“Terminator Genisys” movie partnership
Limited-edition can series, packaging bring the War Against the Machines to retailers nationwide ahead of new film releasing worldwide July 1
Dubsmash contest challenges fans to quote their way to exclusive Terminator experience
May 12, 2015 (AUSTIN, Texas) – The War Against the Machines is coming to beverage aisles across the nation. Big Red, America’s original and best-selling red soda, today announced its partnership with Paramount Pictures to support the upcoming July 1 theatrical release of Paramount Pictures and Skydance Productions’ “Terminator Genisys” starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke and Jai Courtney. The collaboration between the nation’s sixth-largest soda company and the reset of the blockbuster action movie franchise will focus on driving awareness for “Terminator Genisys” in retail channels and social media.
Beginning May 18, “Terminator Genisys” fans looking for a “Deliciously Different” taste can take home limited-edition Big Red and Big Red Zero products that feature the movie’s main characters, including Sarah Connor (Emilia Clarke) and the T-800 and T-1000 Terminators. Additionally, select markets will also be introduced to Big Red Vintage Reset, a “Terminator Genisys”-inspired version of Retro Big Red, which is made with pure cane sugar. The limited-time Big Red Vintage Reset will come exclusively in a16-ounce aluminum can, a first-time offering for any Big Red flavor within the brand’s 78-year history.
“Aligning Big Red with ‘Terminator Genisys’ gives the brand a tremendous opportunity to reach consumers who have followed the franchise since the beginning, as well as Millennials who might be experiencing the thrill of a Terminator movie on the big screen for the first time,” said Thomas Oh, Senior Vice President of Marketing for Big Red, Inc.
“This Big Red campaign with the cool, limited-edition cans and packaging featuring characters from ‘Terminator Genisys’ is an excellent way for us to build fan excitement for the movie at retail stores nationwide,” said LeeAnne Stables, executive vice president of worldwide marketing partnerships for Paramount Pictures.
To promote the partnership on social media, Big Red has teamed up with the popular video messaging app Dubsmash to host the Big Red #Dubinator contest beginning June 6 at BigRed.com/Terminator. The contest will award one participant with an exclusive Terminator experience that includes a behind-the-scenes tour of Paramount Pictures Studios and a meet-and-greet with members of the “Terminator Genisys” production team.
Dubsmash, which has been downloaded more than ten million times since its Nov. 2014 launch, allows users to record “selfie videos” of themselves lipsyncing to popular audio clips – like movie quotes – and then share the resulting video on social media. Additionally, Big Red and “Terminator Genisys” fans can win exclusive, co-branded merchandise via an online sweepstakes at BigRed.com/Terminator.
Paramount Pictures and Skydance Productions present “TERMINATOR GENISYS.” When John Connor (Jason Clarke), leader of the human resistance, sends Sgt. Kyle Reese (Jai Courtney) back to 1984 to protect Sarah Connor (Emilia Clarke) and safeguard the future, an unexpected turn of events creates a fractured timeline. Now, Sgt. Reese finds himself in a new and unfamiliar version of the past, where he is faced with unlikely allies, including the Guardian
(Arnold Schwarzenegger), dangerous new enemies, and an unexpected new mission: to reset the future. Starring Arnold Schwarzenegger, Jason Clarke, Emilia Clarke, Jai Courtney, J. K. Simmons, Dayo Okeniyi, Matthew Smith, Courtney B. Vance and Byung-Hun Lee.
Produced by David Ellison and Dana Goldberg. Written by Laeta Kalogridis & Patrick Lussier. Directed by Alan Taylor.